How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.

If you’re selling stuff, you’re selling yourself short. Stop sending emails and social media posts saying, “If you’re struggling with X, we can help.” Your prospects get that same email ten times a day from you and all of your competitors. They didn’t believe the first one, and the won’t believe the last. Instead, focus…MORE >

Ideally, you have a system in place that allows you to connect the content your prospects consume with the progress they make through your funnel and, ultimately, the sales that are generated. That’s where the rubber meets the road and generating leads that create revenue is the most important role marketing plays. Your marketing efforts…MORE >

Your prospect has better things to do than visit your website. (If they don’t they’re probably not making any money, making them a less-than-stellar prospect …) So when prospects come to your website, do you think they care more about you or about solving the business issue they’re having? If you think they care about…MORE >

The PDFs below will be helpful to anyone getting started with thought leadership and content marketing, though they will be particularly valuable for those who have participated in one of Andigo’s Thought Leadership Workshops.   Thought Leadership Worksheet Thought Leadership Tool Roundup

Go where your customers are. If that’s not one of the Top Ten pieces of marketing advice ever, I can’t imagine what is. And yet … A few months ago, Facebook made a move to promote its private groups. You can read about one reporter’s experience in joining dozens of these groups in this New…MORE >

Your audience cares less about whether any particular piece of material in your content marketing program is a white paper or a case study or an infographic or an explainer video and much more about whether the content is helpful to them and their business. If it is helpful, they probably want all the content…MORE >

Just having a website isn’t going to win you business any more than just having a business card will. Knowing what you need your website to do is critical to its success as a hub in your marketing program. Let’s start with a caveat. We are talking here about marketing-focused websites. Your website may be…MORE >

My most recent piece on the Biznology blog gives you 4 tips for getting more out of your email marketing. And while you may think that email marketing is old, boring, and maybe even passé, you couldn’t be more wrong. It’s not the answer for every marketing needs (though what is?), but it’s hard to…MORE >

Your website and other digital marketing is only as effective as your message. And your message is only  effective if it speaks to your target audience. If your message is geared toward your needs – rather than your prospects’ – converting traffic to sales is going to be very difficult. If the mismatch is bad enough, attracting traffic…MORE >