How-to guides, worksheets, and strategies and tactics to help you map out your marketing. Plus the odd philosophical musing on the digital world.

One of the best reports on email marketing, spam and subscriber retention I’ve seen, the Litmus/Fluent report is worth reading in full. It’s not even that long – 25 pages – and has lots of pretty pictures. But if you’re looking for a summary here are a few key points. And here’s the link in case…MORE >

My most recent article on effective audience segmentation for digital marketing is available on the Target Marketing website. If you’re looking to move your segmentation beyond, “We sell this product to these customers and that product to these other customers,” you may find the segmentation ideas worth investigating. They include Industry Customer Size Client Role…MORE >

Almost everyone would prefer an interesting conversation over a long-winded lecture. So it makes sense that you should try to make you website more conversational and less of a one-way presentation. That’s not just true for your writing style, but also for the way you choose to engage with your audience, the options you offer for…MORE >

I’ve been saying it so frequently, it’s almost become a mantra: your prospects don’t care about you, they don’t even care about what you do. All they care about is what you can do for them. If your marketing is going to be effective it better be abundantly obvious to your target audience what’s in…MORE >

Wrapping up this three-part series on the Biznology website that I started in August, this month I took a look at the metrics you should be tracking to measure your site’s effectiveness. (And I once again owe a tip of the hat to my colleagues Scott Hornstein, Wayne Cerullo and Phil Shelp, whose help was invaluable.) The…MORE >

Continuing a series started last month, my Biznology post for September is part two. I once again owe a tip of the hat to my collaborator Scott Hornstein, as well as to Wayne Cerullo and Phil Shelp, whose help was invaluable, as well. What’s the biggest mistake you can make with your website? There are…MORE >

This month over at Biznology, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We both owe a tip of the hat to Wayne Cerullo and Phil Shelp for their help, as well.) If you’re wondering why you’re not seeing the results you expect from your website –…MORE >

Advertisers are choosing Facebook over YouTube for their video advertising campaigns. As I read the headline on the Luxury Daily article this morning, I was shocked. Isn’t YouTube the king of web video? Well, yes, and conspiracy theorists love to point out that video’s rise in search results coincides with Google’s purchase of YouTube (though…MORE >

My latest piece for Biznology is live on that site and it’s a good one. (If I do say so myself.) I dive into an overview of content personalization to increase conversions in your content marketing and digital marketing more broadly. (And the concepts apply to traditional marketing, as well.) If you’re a small business…MORE >