The Belle Arti Center for the Arts is one of New York’s leading music education schools. Since their founding, they have earned a loyal following, with many students remaining enrolled from grade school through graduation.
As the pandemic shifted opportunities and priorities, the school’s directors found that their digital marketing was not producing the results they desired. Over the course of 6 months, Andigo worked with the directors, Claudette Munné and Massimiliano Facchini, to rethink Belle Arti’s approach to digital marketing and revamp their website, which is the hub of that marketing. Included in our work was
- Refocusing the school’s core message
- Reorganizing the website
- Creating a content marketing plan to power the website and social media
- Updating visual design
The existing content was valuable, but its presentation did not encourage parents and students to dig deeper and learn more about the school and their whole-student approach to music education.
We helped the directors capture the essence of their philosophy and its value for students and families of all types, whether their goals were to learn an enjoyable hobby, become more well-rounded, or even to continue their studies at the university or professional level.
The new site design and structure are being built by Belle Arti’s longstanding tech team and will launch shortly.
Do you need help getting better results from your website and the content you create for it and social media? Call or email. We’d be happy to help.
