Google Analytics is a boon to website owners with an eye on marketing, but it doesn’t necessarily give you everything you want right out of the box – even though it does give you a firehose of data. Andigo worked with two clients this month to set up goal and event tracking related to new marketing initiatives. Tracking was set up to capture both web visitors and email subscribers showing an interest in new report published as PDFs and new video content.
Knowing which PDFs and video files are being viewed and downloaded not only allows you to track your site’s marketing performance more completely, but can help guide your content strategy forward.
