Visual Design & User Experience

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  Your Website’s Main Menu is Wrong

  Your prospect has better things to do than visit your website. (If they don’t they’re probably not making any money, making them a less-than-stellar prospect …) So when prospects come to your website, do you think they care more about you or about solving the business issue they’re having? If you think they care about…MORE >

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  More Effective Content Marketing Doesn’t Have to Mean Being a Better Writer

  If you can’t string two sentences together, you’re going to have trouble as a marketer, period. Content marketing will be even more challenging. That said, you don’t need to be Shakespeare to create truly effective content marketing. Here are some factors beside the “quality” of your writing that will impact your content marketing’s effectiveness. Links…MORE >

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  Readability and Usability in Content Marketing

  Readability shouldn’t be just about Flesch-Kincaid scores. Also factoring in are design, layout and user experience. Key among these is an approach that creates a clear differentiation between content and navigation. Other visual cues that will have an impact on how well your site engages visitors are how you create and highlight links, how well…MORE >

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  Experience vs. Expedience in Digital Marketing

  My latest piece for Target Marketing Magazine is up on that site. This time around, we look at how to find the balance between creating a great user experience and not getting in the way of those user who want to get to the info they need quickly and without marketing fluff. Experience vs. Expedience…MORE >