Visual Design & User Experience

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  Improving Website Conversions – Building Better Mail Forms

  We all know that the more fields you include in a form on your website, the fewer responses you’ll get. But that doesn’t mean you can’t ask for any information. That’s not much of a form, after all. Here are three approaches to consider. Single-Form Fields Yup, you can go the minimalist route and ask…MORE >

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  Using WordPress to Power Your Digital Marketing – WordCamp NYC 2019 Presentation

  Please click the link below to download the slides from Andrew Schulkind’s presentation at WordCamp NYC 2019. It includes tips on powering your digital marketing with WordPress and related tools, as well as general digital marketing strategies. Using WordPress to Power Your Digital Marketing (PDF) A video recording of the presentation will follow when it…MORE >

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  Why Your Digital Marketing Can’t Afford a Cheap Website

  Over the past 10 or 15 years, I’ve tackled some pretty big household projects, including building turned-leg desks for my daughters and adding crown moulding throughout the first floor of our house. So I get the DIY impulse — it can be fun and rewarding, and it can save you a lot of money. But…MORE >

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  Accessibility for Email Marketing

  It’s not just your website that needs to be up to accessibility standards. Your email newsletter should be accessible, as well. Here are some ways you can evaluate your current layout and design. Keep Your Email Design Simple This is good advice even if you’re not thinking about accessibility, particularly if anything more than a…MORE >

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  Simple Isn’t Easy – Why User Experience and Digital Marketing are Hard Work

  It takes a lot of thought to organize a multi-page marketing message so that it appeals to the general audience that might show up at the home page answer the critical questions for each of a number of different audience segments attracts and converts those audience segments via organic search, PPC advertising, and other means…MORE >

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  Usability and Your Digital Marketing

  It’s tempting to think of usability and marketing effectiveness as two different things in that same way that many marketers think of graphic design as somehow less important than their marketing. Of course, great visual design is hugely important to the effectiveness of any marketing. The same can be said of usability. That’s not surprising,…MORE >

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  Image Carousels – the Good, the Bad and the Ugly

  Though not as ubiquitous as they once were, image carousels – sometimes called image rotators or slideshows – are still a popular feature on B2B marketing websites. Their appeal is not hard to understand: multiple messages in one block of (very valuable) home page real estate. Since stakeholders always feel there is more critical content than can…MORE >

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  The About Page on Your Website – Errors and Lost Opportunity

  For many years, my wife worked in magazine production. 18 years later, it’s still impossible to read a magazine with (or near) her without her offering a running commentary on paper quality, color registration, and many other details I simply don’t understand. So I get that as a web professional, I may notice details on…MORE >

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  UX Matters – Making Your Website a Better Experience

  Better user experience on your website means better engagement on your website. Which means better conversion from your website. Though user experience goes way beyond graphic design, graphic design is the place to start. Your site’s visual signature needs to present your company and offerings attractively and professionally, and needs to fit your brand image. Don’t…MORE >

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  Do You Really Need a New Website?

  Planning, designing, and creating a new website is – or should be – a resource-intensive enough process that no marketing organization would consider undertaking it without a truly compelling business reason. Perhaps that’s strange to hear from the head of a website development firm. But I’m not saying you never need a new website. I’m suggesting that…MORE >