Strategy, Research & Planning

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  Resources for Andrew’s Book, Marketing for Small B2B Businesses

  If you’ve found your way to this page from the Resources section of my book, thank you and I hope you found actionable information that made the book worth your time. (I hope it was an enjoyable read, too.) If you haven’t read my book, Marketing for Small B2B Businesses: How Content Creates Marketing Muscle…MORE >

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  Password Safety and Security Tips and Insights

  What’s better: long passwords or 8-character passwords that include at least one number, one capital letter, one lower case letter and one “special” character? I recently chatted with Will Hunt of in.security about a favorite geeky topic of mine: passwords. We answer this very question, as well as a bunch of others. Will is full…MORE >

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  Coming Changes for Digital Marketing From an SEO and PPC Expert

  We’ve worked with Terri Jenkins and her team at Clear Blue Sky Digital for more years than we can count. We’ve come to rely on her for her expertise and business experience, which make all the difference in search engine marketing. It’s not just about the technical aspects. I sat down with her recently —…MORE >

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  Marketers Ruin Everything

  Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE >

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  Website Privacy Policies and Practices – An Insurance Perspective

  Following up on our recent chat with Amy Goldsmith, today we sit down with Sean O’Rourke to discuss cyber resiliency for small- and mid-sized businesses. Sean O’Rourke is a cyber liability consultant for Combs & Company, an insurance brokerage and consultancy headquartered in New York City. Sean works with small- and mid-sized businesses to mitigate…MORE >

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  Website Privacy Policies and Practices – A Legal Perspective

  Today, Amy B. Goldsmith joins us to discuss website privacy policies and privacy practices for small business. Amy is a co-chair of the Intellectual Property Group at Tarter Krinsky & Drogin. She partners with clients to provide practical legal advice and connections to grow their businesses. A strategic advisor, she guides clients in all stages…MORE >

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  Guest Article – Invest in Marketing But Don’t Forget Sales! – by Adrian Miller

  This guest article arose out of a conversation I had with the inimitable Adrian Miller (of Adrian Miller Sales Training, Adrian’s Network, and Three Giraffes, among other entities) after a presentation I did earlier this month. The bottom line: Marketing abhors a vacuum, and it simple won’t perform if it isn’t tied into your sales…MORE >

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  Improving Website Conversions – Building Better Mail Forms

  We all know that the more fields you include in a form on your website, the fewer responses you’ll get. But that doesn’t mean you can’t ask for any information. That’s not much of a form, after all. Here are three approaches to consider. Single-Form Fields Yup, you can go the minimalist route and ask…MORE >

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  Is WordPress the Right Web Marketing Platform for Your Business?

  Your mother was right about your choice for the best platform to host your business’ marketing website, even if she never opined on WordPress, Wix, or Squarespace. At some point, though, she probably did as you if you’d jump off the Brooklyn Bridge just because “Billy” did. The same idea holds true on the marketing…MORE >

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  Do You Really Need a New Website? – Now with Video!

  I’ve written any number of times in the past on the idea that you may not really need a new website as often as you think you do: here, here, and here, for example. Do you really need a new website? No really, do you really need a new website? Seriously, you don’t think you…MORE >