Metrics & Analytics

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  Coming Changes for Digital Marketing From an SEO and PPC Expert

  We’ve worked with Terri Jenkins and her team at Clear Blue Sky Digital for more years than we can count. We’ve come to rely on her for her expertise and business experience, which make all the difference in search engine marketing. It’s not just about the technical aspects. I sat down with her recently —…MORE >

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  What Can We Do As Marketers Right Now?

  Up is down, down is up, and not a whole lot seems to make sense in our currently crazy, mixed up world. That doesn’t mean we get to take the month(s) off or hide under a rock. Here are a few thoughts on ways to respond to a vastly different sales and marketing landscape. Don’t…MORE >

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  The Mobile Bias in Digital Marketing

  I get that we’re all addicted to our phones, and I get that I am (obviously) not representative of every market demographic, but I can’t be the only one who thinks the whole “mobile first” ethos is not in the best interest of B2B marketers, can I? What brought this to mind is an article…MORE >

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  Using WordPress to Power Your Digital Marketing – WordCamp NYC 2019 Presentation

  Please click the link below to download the slides from Andrew Schulkind’s presentation at WordCamp NYC 2019. It includes tips on powering your digital marketing with WordPress and related tools, as well as general digital marketing strategies. Using WordPress to Power Your Digital Marketing (PDF) A video recording of the presentation will follow when it…MORE >

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  Forget Content. Conversion is King for Digital Marketing

  After 23 years in digital marketing – last month was our anniversary! – we’ve seen and heard a lot. Like the “content is king” mantra alluded to in the headline above. And we’ve heard just about every possible reason from clients for why they want to build or update a website. Some have wanted to…MORE >

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  Website Technical Performance’s Impact on Website Marketing Performance

  Although we do technical work – hard not to when you’re building websites, developing email campaigns, and doing search engine optimization – our audience (that’s you!) is mostly made up of marketers. And while there are exceptions, most of you don’t want to dig too deeply into the technologies that deliver your marketing magic. Your eyes glaze…MORE >

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  What If Your Digital Marketing Isn’t Working?

  “Does that really work?” Prospective clients occasionally ask us, in very blunt language, whether digital marketing really works. In particular, they want to know whether content marketing works. Often, they have first-hand experience to the contrary and are doubtful of our recommendations. It can be hard to find a diplomatic way to say, “Well, it…MORE >

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  Revisiting Website Analytics Basics for Digital Marketing

  From the archives this week, one of our most popular posts. It’s pretty timeless material, from the fear of even thinking about the firehose of data that Google Analytics sprays at you to the importance of understanding how your audience is consuming and engaging with your content. (And which content they prefer.) If you do…MORE >

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  Digital Marketing Doesn’t Work Anymore

  Anymore than it used to. [ba dum bum] You might consider my paraphrasing of an oldie-but-a-goodie funny, or you might think it’s a “dad joke.” Either way, the truth is that neither digital nor traditional marketing work if done poorly. But … considering the enormous sums poured into both traditional and digital marketing by large…MORE >

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  Forge Your Own Marketing Path

  Today, I’m sharing the article from our February email newsletter. If you’d like to subscribe to our monthly newsletter, please use the simple form at the bottom of this page. Your email address is all we ask for and return you’ll receive untold riches. (In the form of really great digital marketing insights each month.)…MORE >