Maintenance

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  Is WordPress the Right Web Marketing Platform for Your Business?

  Your mother was right about your choice for the best platform to host your business’ marketing website, even if she never opined on WordPress, Wix, or Squarespace. At some point, though, she probably did as you if you’d jump off the Brooklyn Bridge just because “Billy” did. The same idea holds true on the marketing…MORE >

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  Do You Really Need a New Website? – Now with Video!

  I’ve written any number of times in the past on the idea that you may not really need a new website as often as you think you do: here, here, and here, for example. Do you really need a new website? No really, do you really need a new website? Seriously, you don’t think you…MORE >

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  Website Marketing Effectiveness Checklist for 2020

  If you’ve already missed two days at the gym and the wine bottle is calling your name even though you promised yourself a Dry January, you may be feeling a little blue. Cheer up! I’ve got just the New Year’s resolution to get you back on track. It won’t help you lose weight or get…MORE >

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  Using WordPress to Power Your Digital Marketing – WordCamp NYC 2019 Presentation

  Please click the link below to download the slides from Andrew Schulkind’s presentation at WordCamp NYC 2019. It includes tips on powering your digital marketing with WordPress and related tools, as well as general digital marketing strategies. Using WordPress to Power Your Digital Marketing (PDF) A video recording of the presentation will follow when it…MORE >

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  Why Website Security Matters for Digital Marketing

  In order for your website to work as a digital marketing tool, it has to work, period. Keeping your site secure is critical to its marketing performance. Here are our top tips for keeping the bad guys at bay and your website performing smoothly. Regular Updates and Maintenance The single most important step you can…MORE >

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  WordPress 5.0 / Gutenberg: Don’t Do It. Just Don’t Do It.

  Even if you leave the inner workings of your website to your development team, you may have heard rumblings about the on/off/back on WordPress update that was released yesterday. Version 5 includes many improvements and changes, but no change is getting more attention than the inclusion of an entirely new content editing system, known as…MORE >

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  Your Website Could be Better. Here’s How.

  Whether you manage an ecommerce site, a simple corporate presence, or an active marketing hub that integrates with your email, social, and CRM platforms, there are basic truths that can help your site succeed. Don’t Make ‘Em Think Borrowing the concept from Steve Krug’s great book, Don’t Make Me Think, your goal with your website’s…MORE >

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  Keeping Your Website Secure

  In the wake of the WannaCry attack and two hacking attempts on our own website in the past three weeks, security is at the top of our mind. It should be at the top of yours, as well. Here are the things that you or your web management team should be doing to ensure that…MORE >

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  Four Pillars of Website Maintenance, Part IV

  Over our past few articles, I’ve discussed three of the four pillars of website maintenance necessary for keeping your digital marketing humming along – security, compatibility, and technical performance. Today, we’ll dive into the fourth pillar – marketing performance. Though this is the last of the pillars we’re discussing, it’s hardly the least. Where the other areas…MORE >

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  Four Pillars of Website Maintenance, Part III

  With two of our four pillars already in place, it’s time to turn our attention to the technical side of website maintenance – the behind-the-scenes stuff that makes most marketers’ eyes glaze over. (Quick side note: it’s fine that this isn’t really exciting stuff to you if you’re a marketer though I’d argue that being a…MORE >