Content & Message

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  Marketers Ruin Everything

  Remember when email was cool? Before everyone had an email address. Before everyone had even heard of email. The really, really cool kids had “@well.com” email addresses. (That’s WELL as in “Whole Earth ‘Lectronic Link.”) The rest of us had addresses like 92304.1263@compuserve.com. Then there was the huge influx of @aol.com addresses and email wasn’t…MORE >

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  Is Podcasting Right for Your Content Marketing?

  If you’re considering adding a podcast to your content marketing mix, you’re going to like this article. I recently posted an item on LinkedIn about deciding whether a podcast or a blog might be right for your content marketing efforts. Long-time friend and colleague E. B. Moss commented on that post and this conversation grew…MORE >

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  Improving Website Conversions – Building Better Mail Forms

  We all know that the more fields you include in a form on your website, the fewer responses you’ll get. But that doesn’t mean you can’t ask for any information. That’s not much of a form, after all. Here are three approaches to consider. Single-Form Fields Yup, you can go the minimalist route and ask…MORE >

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  Making Your Marketing New-Normal-Proof

  Many of us are focused on how drastically things have changed in our worlds. Enormous numbers of people have lost income, or jobs, or even companies they’ve built over decades, to say nothing of the loss of life.  And yet, when it comes to marketing, there are ways that the “new normal” won’t have changed anything at all,…MORE >

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  What Can We Do As Marketers Right Now?

  Up is down, down is up, and not a whole lot seems to make sense in our currently crazy, mixed up world. That doesn’t mean we get to take the month(s) off or hide under a rock. Here are a few thoughts on ways to respond to a vastly different sales and marketing landscape. Don’t…MORE >

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  Love and Content Marketing in the Time of Coronavirus

  Yes that’s a reference to an absolutely fantastic novel, Love in the Time of Cholera, by Gabriel García Márquez. If you’ve read just about anything I’ve written about over the past 10 years (when you’re not reading great novels, of course), you know that I’m a big fan — and practitioner — of content marketing….MORE >

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  Website Marketing Effectiveness Checklist for 2020

  If you’ve already missed two days at the gym and the wine bottle is calling your name even though you promised yourself a Dry January, you may be feeling a little blue. Cheer up! I’ve got just the New Year’s resolution to get you back on track. It won’t help you lose weight or get…MORE >

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  Using WordPress to Power Your Digital Marketing – WordCamp NYC 2019 Presentation

  Please click the link below to download the slides from Andrew Schulkind’s presentation at WordCamp NYC 2019. It includes tips on powering your digital marketing with WordPress and related tools, as well as general digital marketing strategies. Using WordPress to Power Your Digital Marketing (PDF) A video recording of the presentation will follow when it…MORE >

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  Why Your Digital Marketing Can’t Afford a Cheap Website

  Over the past 10 or 15 years, I’ve tackled some pretty big household projects, including building turned-leg desks for my daughters and adding crown moulding throughout the first floor of our house. So I get the DIY impulse — it can be fun and rewarding, and it can save you a lot of money. But…MORE >

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  Using Case Studies in Your Digital Marketing

  The classic case study format — problem, solution, outcome — is tried and true and it’s tough to beat. But there are ways that you can make your case studies work harder as part of your digital marketing. Here are a few: Make Your Client the Star of Your Case Studies Of course, your case…MORE >