Coding & Development

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  Using WordPress to Power Your Digital Marketing – WordCamp NYC 2019 Presentation

  Please click the link below to download the slides from Andrew Schulkind’s presentation at WordCamp NYC 2019. It includes tips on powering your digital marketing with WordPress and related tools, as well as general digital marketing strategies. Using WordPress to Power Your Digital Marketing (PDF) A video recording of the presentation will follow when it…MORE >

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  Why Your Digital Marketing Can’t Afford a Cheap Website

  Over the past 10 or 15 years, I’ve tackled some pretty big household projects, including building turned-leg desks for my daughters and adding crown moulding throughout the first floor of our house. So I get the DIY impulse — it can be fun and rewarding, and it can save you a lot of money. But…MORE >

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  Accessibility for Email Marketing

  It’s not just your website that needs to be up to accessibility standards. Your email newsletter should be accessible, as well. Here are some ways you can evaluate your current layout and design. Keep Your Email Design Simple This is good advice even if you’re not thinking about accessibility, particularly if anything more than a…MORE >

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  Improving Website Conversion by Building Better Forms

  There’s no shortage of big-picture questions we can ask ourselves as digital marketers when it comes to conversion optimization on our websites. There are also a more-than-fair number of details to be addressed. How to best build the forms on your website is one of them. Here are some ideas. The goal of your form…MORE >

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  Your CMS Matters Less Than Your Content Management System

  I’ll cop to that terrible, attention-getting ploy: If you know that CMS stands for content management system, my headline reads as redundant. I could have just as easily called this post, Your CMS Matters Less Than How You Use It. But what’s the fun in that? Audience attraction tricks aside, whichever CMS you favor – Wordpress,…MORE >

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  Your Website Could be Better. Here’s How.

  Whether you manage an ecommerce site, a simple corporate presence, or an active marketing hub that integrates with your email, social, and CRM platforms, there are basic truths that can help your site succeed. Don’t Make ‘Em Think Borrowing the concept from Steve Krug’s great book, Don’t Make Me Think, your goal with your website’s…MORE >

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  Do You Really Need a New Website?

  Planning, designing, and creating a new website is – or should be – a resource-intensive enough process that no marketing organization would consider undertaking it without a truly compelling business reason. Perhaps that’s strange to hear from the head of a website development firm. But I’m not saying you never need a new website. I’m suggesting that…MORE >

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  Why Search on Your Website Matters

  On all but the smallest of sites, you need to have a good search experience teed up and ready to go. This has as much to do with the help it can give you as for the help it can give your site visitors. Making content easy to find for site visitors has obvious advantages:…MORE >

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  SEO How-To for Small Sites and Small Business

  Yes, the video is 4 years old and some of the terminology and screen grabs are out of date – for one, Webmaster Tools is now Search Console – but many of the concepts are still really great. Among the best: Account verification and email forwarding so you get Google alerts about your site ASAP. (Unless…MORE >

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  Don’t Call Them, They’ll Call You – Personalizing Your Content Marketing

  My latest piece for Biznology is live on that site and it’s a good one. (If I do say so myself.) I dive into an overview of content personalization to increase conversions in your content marketing and digital marketing more broadly. (And the concepts apply to traditional marketing, as well.) If you’re a small business…MORE >