LATEST NEWS

• July 11, 2023

  Andigo In The News – July 11, 2023

  Andrew’s recent appearance on the Join Up Dots podcast for a conversation with host David Ralph about How To Build An Effective Marketing Campaign. Available here or wherever fine podcasts are sold. (And I promise: the show itself is better than the automated transcription …)

• December 29, 2022

  Property Auction Site for Mission-Driven Real Estate Firm

  In addition to managing DCG’s website security and maintenance, Andigo has created tools that allow us to quickly roll out property auction sites for DCG on behalf of their clients. Most recently, Andigo helped DCG launch Harbor Bay Parkway Properties for the upcoming auction of a property in Oakland, CA. This is the second property…MORE >

• September 27, 2022

  Music School Remix for More Effective Marketing

  The Belle Arti Center for the Arts is one of New York’s leading music education schools. Since their founding, they have earned a loyal following, with many students remaining enrolled from grade school through graduation. As the pandemic shifted opportunities and priorities, the school’s directors found that their digital marketing was not producing the results…MORE >

• June 29, 2022

  BPA Website Wins Graphic Design USA Award!

  Graphic Design USA has just recognized the new BPA website as a winner in the 2022 GDUSA Digital Design Awards. We are proud to be part of the award-winning team led by BaseLineGroupNY and to have provided digital strategy and website development. You can see the full 2022 GDUSA Digital Design Awards showcase on the…MORE >

• July 28, 2021

  Helping Stojo Dispose of Disposable Culture

  Andigo continues to work with Stojo to help save the planet one reusable cup and bowl at a time. Over the past year, we’ve worked with the design and marketing team at Stojo to add site features, introduce new products, and improve the visitor experience. Looking for help to advance your mission? We’re all ears!

• June 22, 2021

  Facelift for Arts Organization

  Arts Project of Cherry Grove, the oldest LGBTQ community arts organization in the country, has a brand new website thanks to the vision and expertise of Langton Creative Group and Andigo. Founded in 1948, the Arts Project of Cherry Grove, Inc. (APCG) is dedicated to presenting the arts in Cherry Grove, Fire Island, New York,…MORE >

• April 28, 2021

  Improving Marketing Performance by Simplifying Technology

  Solosegment, the New Jersey-based marketing personalization software firm, was working with a client whose website marketing performance was being held back by its poor technical performance. Andigo worked with Solosegment to streamline the site’s technical complexity and improve performance significantly, including unearthing legacy code from earlier versions of the site that neither Solosegment nor the…MORE >

• March 23, 2021

  Marketing Presence for Sustainability-Focuses SPAC

  Andigo has helped Capricorn Investment Group and Renewable Resources Group launch a marketing presence for a newly formed SPAC focused on sustainable food, water, and energy. The public benefit corporation and pending B corp seeks to acquire a business addressing global challenges identified by the UN Sustainable Development Goals (SDGs). Their focus includes water, food…MORE >

• February 23, 2021

  Shopify Customizations, Social-Media Integration, and Cross-Domain Functionality

  Andigo is working with Artist Collectives to add functionality and streamline operation of their Shopify site, which serves their operations in 4 cities. The overall site operates as a whole, but each city has its own domain. Tying them together and still allowing links from Instagram and other social media channels to work properly required…MORE >

• January 26, 2021

  Security and Support Activity Expands

  Andigo has added a record number of security monitoring and website support clients this past month. As cybersecurity issues become more common, protecting the investment you’ve made in your website is a first line defense. At a minimum you should be Backing your site up weekly and storing a copy of the backup files off-server…MORE >

• November 20, 2020

  Accessibility Compliance for Mission-Driven Reusable Cup/Container Designer

  Stojo’s mission is to reduce the disposables we all use in our every day lives. Their reusable cups and containers are great for anyone on the go and anyone looking for a bright, fun alternative to everyday cups and bottles. Andigo helped Stojo solve some accessibility problems with their website, bringing the site up to…MORE >

• October 27, 2020

  Impassioned Advocacy for Better Health

  Working with partners Pivotal Twist, Andigo designed and built a new website for health advocate Brunde Broady in advance of the publication of her new book, “The Calcium Connection.” The website is designed with information of interest to parents with children facing health challenges related to the biomarker Ca2+ATPase, health care professionals with a clinical…MORE >

• September 22, 2020

  Helping a Climate Action Nonprofit Move Into the Future

  Working with the fantastic team at Langton Creative Group, Andigo helped Bedford 2020 become Bedford 2030. The nonprofit is focused on supporting grass roots climate change actions that make a difference in their community and beyond. As a local nonprofit, budget was of course a consideration. Just as important was developing a site that worked…MORE >

• August 26, 2020

  Andigo Now Offering Digital Marketing Packages

  We are excited to announce the launch of our new line of packaged digital services. The packages were inspired by conversations we’ve had with clients over the past 2 years about what has worked most effectively and most consistently. The thing that came up again and again wasn’t a tool or technology. It was an approach: our clients…MORE >

• July 28, 2020

  Great New Website for Green Community Organization

  Andigo’s work is underway on a new website for Bedford2030. Working with Langton Creative, who are handling design, we are building a new website for the community-based non-profit focused on reducing greenhouse gas emissions in Bedford, NY and beyond. The project includes strategy work to streamline presentation of an extensive library of environmental resources along…MORE >

• June 25, 2020

  Advocacy Website Underway

  Andigo is teaming up with Pivotal Twist to plan, design, and develop a new website for Brunde Broady. The site will be aimed at three key audience segments and tell the story of the CA2+ ATPase enzyme, its role in the body, and risks associated with various environmental and other factors.

• May 27, 2020

  Website Accessibility Concerns for a Home Furnishings eCommerce Site

  Andigo recently helped a wholesale and retail home furnishings manufacturer update one of their retail websites to address accessibility compliance issues. In the process, we also helped the client improve user experience and the site’s marketing effectiveness.

• April 29, 2020

  Helping Clients Navigate a New Digital Marketing Landscape

  Because we serve clients in a range of industries, including the non-profit sector, we are working both with businesses barely impacted by the coronavirus and those fighting for their economic survival. Throughout, we have helped our clients stay connected with their newly-remote teams, reach out to existing clients, and maintain contact with prospects. We have…MORE >

• March 26, 2020

  Website Transition for Client Post-Merger

  Long-time Andigo client Greentech Capital Advisors recently merged with Nomura. Andigo worked with both the Greentech and Nomura teams to make the transition as smooth as possible. In addition to the expected changes to logos and other branding elements, Andigo worked with Nomura’s team to identify and address regulatory requirements for transactions listed on the…MORE >

• February 27, 2020

  Improving Website Performance for a Photography Gallery

  Andigo worked with New York City’s member-led photography gallery Soho Photo to improve the speed and performance of their website. Both the public-facing pages and back-end administrative tools loaded slowly and contributed to poor user experience (on the public pages) and a great deal of frustration on the part of the volunteers updating site content….MORE >

• January 29, 2020

  Privacy and Data Protection Best Practices

  Though the landscape of marketing websites and website development has matured remarkably over the past 23 years, we’ve seen a much more profound shift in the 24 months. In addition to accessibility compliance becoming a real concern for even small businesses, privacy and data protection are taking center stage — and not just for ecommerce…MORE >

• December 27, 2019

  Website Updates Tied to a News Cycle

  An longstanding Andigo client recently had an important announcement that needed to be made public in coordination with its international partner. The schedule was in flux throughout, with key details being negotiated. Andigo devised a way to work with the client team across multiple offices without making the changes public, including the review of related…MORE >

• November 26, 2019

  Andigo’s Disaster Recovery Work Addresses Client’s Self-Inflicted Wounds

  Andigo is here and ready to help you with recovery from disasters like this, but we’d much rather work with you to prevent small issues from becoming big problems.

• October 31, 2019

  New Website for Mission-Driven Pain Management Practice

  Synovation Medical Group is a medical practice driven by a mission to help those with chronic or severe pain manage that pain and live full and productive lives. Their multidisciplinary approach spans treatment tools including the latest in medical technology; holistic treatments like diet, meditation, acupuncture, and homeopathy; and traditional treatments including medication. The website…MORE >

• September 26, 2019

  Andigo Workshop: Using Content Marketing to Establish Thought Leadership

  Andigo’s lead digital strategist Andrew Schulkind led a workshop for a Vistage CEO group last month to help them establish thought leadership as a part of their content marketing More Than a Presentation More than a presentation, the afternoon included hands-on opportunities for the business leaders to map out both the strategies behind a thought…MORE >

• August 29, 2019

  Andrew Schulkind to Speak at WordCampNYC 2019

  Andrew Schulkind, Andigo’s chief digital strategist will be speaking again at WordCampNYC. This year he will be speaking on “Using WordPress to Power Your Digital Marketing.” You are invited to join him on September 14-15 at Convene in Manhattan’s Times Square. More information on two full days of presentations and activity are available on the…MORE >

• July 31, 2019

  Spreading the Andigo Word

  Always nice to have our writing and our work picked up by others, as was the case earlier this month in this round-up article by Annie Pilon.

• June 28, 2019

  Adding SEO Punch to Annual Reports

  Updates to the Annual Reports section of the Greentech Capital Advisors website have added SEO punch to the content.

• May 30, 2019

  Digital Marketing Strategy for a Pain Management Practice

  Andigo recently completed strategy and discovery work for Synovation Medical Group. (And has begun developing a new web presence.)

• April 29, 2019

  ADA Compliance Awareness Heats Up

  ADA compliance guidelines aren’t new, but growing awareness and increased legal action have made compliance a hot topic for web developers and designers.

• March 28, 2019

  Leveraging a Powerful Website for More Leads

  After working with Waypoint Group to launch a powerful new website last year, Andigo continues to support their marketing by creating landing pages as part of the PPC advertising work that our colleagues at Clear Blue Sky Digital have underway. As with all PCC campaigns, data leads the way. As we’ve gathered more data, we’ve…MORE >

• February 27, 2019

  Site Evaluations and Updates for WordPress Gutenberg Compatibility

  Over the past two months, Andigo has worked with clients to evaluate and update their sites with the newest version of WordPress. (Version 5.1 was released late last week; we have been updating to 5.0.3 to date. We’ll recommend update to 5.1 once we have have reviewed for stability, compatibility, and vulnerabilities.) Gutenberg is a…MORE >

• January 30, 2019

  Smart Marketing Insights for Publisher of Small Business Technology Insights

  Andigo worked with the team at SmallBizTechnology to migrate it’s popular website – with tens of thousands of posts in dozens of categories – to a more manageable platform. The new site improves technical performance as well as the user experience. Categories are streamlined as was the content, with an analysis guiding the inclusion of only the…MORE >

• December 31, 2018

  Improved Marketing and SEO for Investment Banking Firm focused on Sustainable Infrastructure

  Working with Greentech’s marketing team, Andigo helped reconfigure the existing, extensive library of news, thought leadership, case studies, and other digital content demonstrating expertise and experience. The new approach aims to improve the site’s marketing performance and make content marketing easier for Greentech’s internal team to manage going forward.  

• November 29, 2018

  Improving Digital Marketing Performance for a Human Performance Training Firm

  Andigo’s proprietary strategic planning process helped us create a new website for Allied Safety. The update places ASA’s key differentiators front and center without giving away the firm’s “secret sauce” and combines the messaging of two separate sites into a single cohesive brand.  

• October 30, 2018

  Inviting Teachers to Study Abroad

  Andigo worked with David Langton Design and the ESU’s TLab programs team to audit their current web presence, email marketing, social media activity, and PPC efforts to develop recommendations for improving their ability to attract teachers, tell the TLab story in a more compelling manner, and streamline the application process. Ideas are still being implemented…MORE >

• September 27, 2018

  Hustling Along with the Smart Hustle Conference

  The Smart Hustle Conference is back again for 2018, and Andigo continues to work with Ramon Ray and his team to help make the Conference website as exciting, engaging and productive as the Conference itself. Content updates, layout changes and other improvements have been implemented and will continue as registrations kick into high gear.

• August 31, 2018

  Privacy Concerns Across International Borders in the Digital Age

  A custom-coded mini0-site helps this shareholder engagement organization get the word out on international privacy concerns.

• July 31, 2018

  Real Estate Rental Sites Powered by Availabilities Engine

  A central database with an easy-to-use front end powers separate websites for individual rental properties across a real estate firm’s portfolio.

• June 28, 2018

  More Than Skin-Deep: Cosmetic Chemists Get New Website

  Andigo builds a new Wordpress website for IFSCC, an association of societies of cosmetic chemists from around the globe.

• May 31, 2018

  Increasing Website Engagement to Help Improve Customer Loyalty

  Andigo worked with Waypoint to audit their existing site, evaluate its strengths, and develop a new site that leverages the great content they’ve already created with a more thoughtful and marketing-focused presentation.

• April 30, 2018

  Advocacy for AI and Big Data Awareness

  Andigo has once again teamed up with OpenMIC to create an issues-oriented mini-site, this time focused on AI, big data and analytics. The site, which includes a companion PDF, presents the content in a straightforward manner that is easy to navigate on both desktop and mobile devices. Formulas for Trouble: Why Smart Companies Must Tread Carefully With…MORE >

• March 28, 2018

  March is Migration Month

  This month, we helped a number of site owners migrate from hosting providers that no longer met their needs to new platforms that provide the uptime, performance, and high-quality tech support that marketing-critical websites need to flourish. Identifying needs and best-fit providers is a big part of the process, as is coordinating with internal and…MORE >

• February 28, 2018

  Not Every Client is An Ideal Client

  That’s why Andigo helped Winston Art Group update its Quick Quote service, which is a solution for clients whose needs are more modest than Winston’s main service lines.

• January 31, 2018

  Doing More with Google Analytics

  Knowing which PDFs and video files are being viewed and downloaded can help guide your content strategy forward.

• December 28, 2017

  Windows Application for Wide Availability

  The web isn’t always the answer. Sometimes, a self-contained Windows and iOS app is a better solution for marketing and communications needs.

• November 30, 2017

  Digital Audit Provides Direction for Marketing Services Firm

  Even the pros sometimes lose the forrest for the trees in their own digital marketing.

• October 30, 2017

  Website Security Maintenance and Monitoring

  Keep your site secure and ensure that it remains a strong part of your marketing toolkit.

• September 28, 2017

  Marketing the Mission and Serving the Members of an Industry Association

  Andigo worked with CPMA to craft a site that serves the organization’s members and helps attract prospective members.

• August 31, 2017

  Google Chrome Changes and Website Security Warnings

  With a new release of Chrome scheduled for fall, it’s time for websites to add SSL Certificates to avoid “not secure” warnings for contact and subscription forms.

• July 31, 2017

  Andigo’s New Website Security and Maintenance Plans

  After building the ideal set of tools for website security, maintenance, and monitoring over the past 9 months, we are proud to launch our new platform.

• June 30, 2017

  Making Business Processes More Accessible

  Getting the world to understand the value your work provides – and what it takes to make it happen – is a key communications mission.

• May 31, 2017

  Sizzling New Site Sells Video Services

  (We’re pretty close to “she sells seashells” territory …)

• April 28, 2017

  Application Mapping – User Experience and Functional Spec

  Turning a 3-page concept into 30+ pages of screen wireframes, work flow, and functionality expectations., Andigo helped this client prepare their idea for development.

• March 30, 2017

  Closing the Digital Marketing Attribution Gap

  By monitoring digital marketing analytics and minimizing the number of leads that are generated without attribution helps Andigo’s client improve their digital marketing effectiveness.

• February 28, 2017

  HITN – TV Station, Education, and More

  Andigo worked with long-time partner Rappy & Company to deliver a new corporate website for HITN, the parent organization for HITN TV.

• January 31, 2017

  Event Banners to Match New Website

  A trade show banner designed in three parts makes it flexible to use at nearly any marketing event.

• December 28, 2016

  Artful Website Update for Art Consultants

  Andigo’s recommendations helped an art world client create a more compelling web presence and ease administrative tasks.

• November 28, 2016

  Sneak Peek – Andigo’s New Logo and Website

  We’re excited about the new design for our logo and website – and for the new service offerings we have in the works.

• October 31, 2016

  Short, Sweet, Simple Site for an Accounting Advisory Firm

  It doesn’t always have to be complicated to be effective. That’s what the new website for Dorian A. Vergos & Company is proving.

• September 28, 2016

  Dropbox Breach Addressed

  Andigo worked with dozens of our clients to minimize any potential risks from the recent Dropbox security breach, including threats to website backup files.

• August 26, 2016

  Luxury Market Research Firm Gets Luxurious New Website

  Andigo developed a new website that organizes the material in their library, encourages engagement, and demonstrates how Shullman Research helps luxury retailers.

• July 25, 2016

  Website Maintenance for an Affordable Housing Non-Profit

  Andigo is implementing incremental improvements and regular security and compatibility maintenance as well as content updates.

• June 29, 2016

  Email Marketing Webinar

  A how-to email marketing webinar on the metrics that matter, integrating your email marketing with your website and social media, and growing your list.

• May 27, 2016

  A Work of Web Art for Art Services Firm

  Working with their design team, Andigo developed a website for art-storage and art-services specialists UOVO.

• April 28, 2016

  Promo Video for Medical Communications Agency

  Sometimes, content marketing isn’t the answer. Andigo worked with the client to create a more traditional marketing video. and can easily be adapted for use by different offices and divisions.

• March 31, 2016

  Automated Personalized Drip Marketing via Email

  Andigo recently created email templates to serve as a supplement to a client’s regular monthly email newsletter.

• February 29, 2016

  Website Maintenance and Digital Marketing Implementation

  Andigo has helped the JCC regain control of their network of sites and has provided advice and implementation of updates and improvements, as well as help with digital marketing initiatives.

• January 29, 2016

  Renovated Web Home for Bridal Salons

  The streamlined new site includes an improved product catalog, better personalization for the MyCloset feature, and a more modern design.

• December 29, 2015

  Search & Filtering for Content Marketing Library

  A recent merger expanded the firm’s scope of services and geographic reach and called for a new website with the capability of handling a much larger library of client-centric content.

• November 25, 2015

  New Marketing Website for Longstanding PR Client

  The new site, with graphics by Mfa’s design team, includes a range of great marketing features, including case studies and client success stories.

• October 26, 2015

  New Ecard Site Launches

  Andigo worked with the Stashton start-up team to help them take their web-based business from idea to reality without breaking the bank.

• September 29, 2015

  Marketing Review Vastly Improves Website Metrics

  After a recent structural update focused on content marketing, our B2B client saw an increase in multi-page site visits from 20% of total visits to more than 50%.

• August 28, 2015

  Restaurant Review Site Promotion

  Andigo helped Sisterhood of the Unbuttoning Pants manage a co-promotion to build their marketing list and generate buzz for the featured restaurant.

• July 31, 2015

  Webinar Recording Available – Making Your Website Matter More

  Second chance alert: if you missed Andrew’s webinar, Why Your Website Matters and How to Make it Matter More, it’s available on demand.

• June 30, 2015

  Why Your Website Still Matters

  In the age of social media, your website still matters. Here’s why and here’s how to make it work harder.

• May 28, 2015

  Logo and Site for Research Firm

  Modern, clean and simple are the order of the day for Nomos Research’s new website.

• March 30, 2015

  Content Creation Campaign A Big SEO Win

  Andigo’s work creating engaging, SEO-aware copy for product pages has lead to such success that the project has been expanded.

• January 30, 2015

  Renovations for an Architectural Firm

  Andigo worked with Rosen Johnson Architects to update their website and improve its marketing effectiveness.